When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Best practice dictates that you should diagnose and develop positioning through four critical lenses: category, customer, competition and company capabilities. Most businesses understand that ...

Two companies can sell almost identical products and yet earn wildly different profits over a decade. The reason usually comes down to competitive position: whether a business can defend its profits ...