Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

It’s no secret that the global economy in 2025 is confronting its own set of challenges with trade tensions, persistent ...

Consumer behavior—or how people buy and use goods ... may be driven to more frequently purchase items on a whim. Marketing strategies, like advertising products as “limited time offers ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely forecasting consumer behavior—it’s actively shaping it. AI-driven platforms are ...

Open Mic is the self-publishing platform for the marketing industry ... No two customers are the same, of course, and consumer behavior shows marked differences in research patterns across ...

Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

In a world where digital interactions shape consumer behavior, businesses must navigate the challenge of scaling globa ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.