What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church, their (relatively recent) deployment by brands has shown what a powerful ...

Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church ...

Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church, their ...