Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Setting a clear objective will help guide the campaign development and effective use of QR codes. It is also important for companies to be creative. For example ... According to Jane McPherson, chief ...

As QR codes gain traction in the United States and marketing departments embrace the technology ... and gauge interest in a particular product or campaign immediately. For example, a wine manufacturer ...