American essayist Agnes Repplier once said, “There are many ways of asking a favor, but to assume that you are granting the favor that you ask shows spirit and invention.” This quote reminds me of the ...

Customer references have always been key ingredient in successful selling and marketing. Nothing differentiates you from the competition as effectively as strong customer references, and nothing but ...

My father is an avid tennis player. After he moved into a senior living center, he volunteered to organize tennis lessons for the residents. Since I am also a competitive tennis player, he called me ...

Buyers increasingly expect to check with their peers before they’ll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional ...

Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. This article discusses the next ...