At $439, the DJI Flip could be a good starting point for people who don’t typically buy drones. You can unfold it, launch it from your hand with a single button, land it on your hand again, or optionally use joysticks, all while capturing higher-quality photos and video than the immediate competition.

The DJI Flip marks the first in a new series of “all-in-one” drones from the Chinese aerial photography and videography experts. Weighing less than 249g (8.7oz), the compact drone has been designed for maximum portability and measures in at just 136×62×165 mm when folded – it’s small enough to be almost pocketable.

DJI has launched its new Flip drone, a foldable model that’s easy to carry around and is targeted at first-time drone users. The palm-sized drone weighs less than 249 grams and features foldable full-coverage propeller guards.