For much of the past decade, digital advertising has dominated marketing budgets. Platforms such as Google and Meta promised precision targeting, measurable ...

Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct Mail: Business Insights 2026 report shows that printing, shipping, and ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...

CLEARWATER, Fla., Jan. 27, 2026 /PRNewswire/ -- PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for ...