The Apple logo was green. The symbol for Foot Locker was a sneaker. And Starbucks? The famous siren on every Frappuccino and chai latte was not exactly the friendliest-looking sea dweller. When 156 ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world that seems to get flipped upside down about once a week, permanence is a rare ...

Being able to recognize a logo and being able to recreate it appear to be vastly different things. Although a group of consumers recently thought they had a good grasp on the designs, expressing ...