Most marketers have felt it. A slow uneasiness as inboxes fill with messages that read the same. During the recent Social ...

The ongoing global crises—pandemic, economic uncertainty, political tensions, and more—have presented unique challenges for businesses and marketers across the globe. As marketing leaders, we need to ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In this episode of The Digital Experience, Dom Nicastro, editor-in-chief of CMSWire, sits down with Brianna Langley Henderson, marketing manager for Bailey International. The conversation dives deep ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.