How To Build Strong Brands And Partnerships With Emotional Connection

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...
Marketing

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...
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Sex Sells... or Does it? Deciding between emotional appeals or informational appeals

When looking at advertisements and commercials the idea that humor sells or sex sells is an emotional appeal, however sometimes that is not what will sell a product. Sometimes the appeal is in the ...

Muslim organisations appeal against division of votes in NMC elections

Nagpur: Barely hours after AIMIM chief Asaduddin Owaisi made an emotional appeal at Tajbagh on Saturday, several Muslim ...