Duracell has claimed rival Energizer's new ad campaign caused the company to suffer "irreparable reputational harm." - John Thys/AFP/Getty Images America’s top battery brands are locked in a power ...
Add Yahoo as a preferred source to see more of our stories on Google. Energizer brand batteries sit on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, April 30, 2014. (Daniel ...
(CNN) – Duracell is suing Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its ...
Energizer may have the brand name recognition and cute pink bunny mascot, but Costco's Kirkland batteries are a great value. Which one comes out on top?
America’s top battery brands are locked in a power struggle over battery life claims.Video below: Patagonia sues Maine retailer over counterfeit jacketsDuracell has filed a lawsuit against Energizer, ...
NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...