The ways in which people fall asleep are just as personal — and strategic — as the clothes we choose to snuggle under the covers in. Take me, for example: I can’t doze off unless I’ve read a few pages ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

Halloween delights and frights people’s senses with its glowing pumpkins and ghouls, offering all kinds of creepy experiences for anyone looking. This vampire-themed ASMR video from YouTuber asmr ...

I'm getting a brain massage — and it's sublime. I'm lying on a heated massage bed, cocooned in a soft, weighted blanket, as ...

However, companies are not the only ones cashing out on the ASMR phenomenon – individuals can also profit off ASMR content. The woman behind Gentle Whispering ASMR, one of the ASMR channels with the ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

ASMR stands for an autonomous sensory meridian response. The funny thing? Research and science behind ASMR are still so new that there's really no "scientific" definition for the term. It simply ...

Autonomous sensory meridian response, or ASMR, is a sensation where visual or auditory triggers fire off synapses in the brain that create a pleasant, calming feeling — colloquially referred to as ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...