From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

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Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

Spread from ‘Logos from Japan,” published by Counter-Print (all images courtesy Counter-Print) A few years ago, the UK-based design store and publisher Counter-Print released a book that surveyed ...

An curved arrow pointing right. Sometimes there's more to a company's logo than meets the eye. Here are 7 examples of logos with messages and meanings that you probably wouldn't pick up on at first ...