Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...

The Elf on the Shelf phenomenon has been a favorite (or not-so-favorite) holiday tradition since its debut in 2005. Snoop Dogg is friends with Martha Stewart, Food Network star and legendary lifestyle ...

L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

Louth mum Emma Duffy has given up her job in marketing to bring the tradition of the ‘Tooth Fairy’ to a new generation of children. While losing their first or ‘milk’ teeth is a rite of passage for ...

A Sag Harbor-based startup company has taken eight classic fairy-tale characters and turned them into teenage dolls with their own signature style in an attempt to break into the $3 billion doll ...