LONDON — “This isn’t a bag, it’s a Baguette,” Carrie Bradshaw pleads to her robber in Season Three of “Sex and the City,” which has recently been revived for Netflix and being discovered by a whole ...

The quest for the iconic Fendi Baguette handbag continues, and this time real life friends Amanda Seyfried and Emma Roberts are the fashionistas searching for it. In the latest #BaguetteFriendsForever ...

In the fashion world, F stands for Fendi. For decades, the French fashion house has sat at the top of the industry amongst premier luxury brands like Louis Vuitton, Dior, Gucci, and Prada. While the ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. It seems the old adage that “what goes around comes around” is still true ...

Everyone knows about the Fendi Baguette. An iconic bag design first introduced in 1997 by Silvia Venturini Fendi, meant to be held nonchalantly under the arm like a chic French baguette, it was an ...

"Man you are good," Sarah Jessica Parker commented on a Sex and the City fan's post pointing out the return of her character Carrie Bradshaw's iconic Fendi baguette in And Just Like That... Glenn ...

Is there any other “It” bag that has the pop culture significance of the Fendi Baguette? If the Italian house’s 25th anniversary show finale had any say in the matter, the answer is no. Just last year ...

Patrick Mahomes and Brittany Mahomes' 4-year-old daughter Sterling Mahomes recently wore her mom's Fendi shoulder bag, which ...

Fendi is looking to make friends with a younger generation. The storied Italian fashion company is placing a greater focus on the Baguette, a handbag it introduced in 1997 to great fanfare. Then, the ...

"I feel like the Baguette goes with everything, there is no need to style it as it stands out as it is," Seyfried says. Style + Beauty Assistant, PEOPLE The quest for the iconic Fendi Baguette handbag ...