Ferrari announced that it would increase prices for certain models up to 10% in response to Trump’s 25% auto tariffs on European car imports. The company added that its 2025 profit margins face a potential 50 basis-point reduction risk.

Ferrari said it will shield customers from the brunt of U.S. tariffs by absorbing the cost of higher import duties on certain models, while passing on only some of the impact through higher pricing on others.

And Ferrari, for one, has wasted no time at all letting investors know how it will respond, announcing notable price increases on some of its most potent machines. “While reaffirming its commitment to maximum client attention and protection and with the goal to provide certainty to them: • The commercial terms will remain unchanged for orders of all models imported before April 2,