In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during the turbulent times.

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Ford Motor Co. recognizes a selling opportunity when it sees one. With President Donald Trump’s tariffs unsettling the economy, the automaker is rolling out deep discounts on most of its lineup to try to keep customers coming into its dealers’ showrooms.

What future months hold for the automakers is uncertain. President Donald Trump announced 25% tariffs on auto imports that go into effect on April 3. The tax hike means automakers could face higher costs and lower sales.

Buyers flooded dealerships in March to snap up cars ahead of the threat of higher prices due to tariffs. Kid Rock has revealed that comedian Bill Maher’s “mind was blown” after his White House sit down with President Donald Trump.

The kickoff of spring sales, however, could not overcomes declines from January and February, particularly in the commercial sector and from discontinuation of the Ford Edge crossover. Retail sales grew 5% in the first quarter,