Here’s the new scoop on breakfast. For the first time in over a decade, Kellogg’s is putting toys back in cereal boxes — ...

Froot Loops, those colorful rings floating in the cereal bowls of kids and adults alike for 55 years, haven't changed all that much since their debut. Aside from a couple of new colors, the addition ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys ...

BATTLE CREEK, Mich. — Typically champions go on a Wheaties box, but this time Froot Loops are celebrating the top team in college football. The Battle Creek, Michigan-based Kellogg’s rolled out a “Go ...

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

OK, don't get me wrong: I can definitely appreciate a fancy meal from time to time. But in my humble opinion, there's nothing better than feasting on a hefty bowl of cereal... especially if its filled ...

Add Yahoo as a preferred source to see more of our stories on Google. Starting today, customers at both restaurants can expect to find a colorful new menu item available for dessert: Kellogg's Froot ...