“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.” ...

Hope for movie theaters and restaurants is coming in the form of younger generations hungry for more in-person experiences. That's according to a study from National Research Group in collaboration ...

Add Yahoo as a preferred source to see more of our stories on Google. Today’s kids have more language and support to talk about their feelings, thanks to shifts in parenting, schools, and mental ...

Gen Alpha won't be young forever, so what can budding beauty brands learn from their Millennial and Gen Z-focused ...

The functional food market is booming, and brands are turning to Generation Alpha and Beta as the next growth frontier.

Platforms like TikTok, YouTube and Instagram have replaced traditional search engines, shaping how younger generations find ...

New research from Gracenote reveals AI chatbots are transforming content discovery, with Gen Alpha leading the charge ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...