A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

Young viewers value emotional vulnerability and connection in male characters. They want fewer superheroes and softer ...

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

Sorry Jason Statham, but Gen Alpha (born 2010-2024/25) and Gen Z (born 1997-2012) are not looking for a Transporter.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Language was meant to make life easier. But somewhere between “LOL” and “skibidi,” things got complicated. Today, Millennials struggle to understand Gen Z. Gen Z struggles to decode Gen Alpha. And Gen ...

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

Center for Scholars & Storytellers at UCLA study finds Gen Z and Gen Alpha want to see caring, affectionate dads and men showing vulnerability in movies and TV, rejecting outdated masculine ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

I’ve heard that Gen Z and Gen Alpha – ‘tweens and teens – aren’t big newspaper readers, perhaps because we don’t speak their language. So today, I’m doing exactly that. It turns out that Alpha and Z ...