This rapid growth is largely driven by the health-conscious Gen Z who are opting for low-sugar, organic, and alcohol-free ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

Managers and business leaders are finding it difficult to work with Generation Z. A number of surveys and reports point out this trend, including an April 2023 survey of ...

OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...

Gen-Z isn’t just following trends—they’re creating them, turning viral moments into movements and reshaping consumerism one ...

Are Gen Z truly lazy? Will Gen Beta really suffer at the hands of AI? Experts talk about how generation labels do and don’t ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Gen Z is known for shaking up industries and demanding change. While the rate of EV sales has slowed year-over-year, reports ...

Beneath the surface, there’s an array of values that some from older generations might find unnecessary, exaggerated, or even ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: ...

Gen Z, the digital-native generation, is reshaping the workforce. To attract them for internships, companies must understand ...