The LEGO She Built That initiative celebrates creativity across genders and highlights sets that girls love to build and play with, from adorable animals to immersive world-building themes that appeal ...

The LEGO Group is partnering with wildlife conservationist and Australia Zoo CEO Bindi Irwin to celebrate the special bond young girls share with their animals through a series of Creativity Workshops ...

The first female minifig — those 4-centimeter people with the yellow jugheads — to appear in the January 2012 LEGO catalog is a doctor ably holding up the back end of a stretcher with her male ...

Lego’s new building set for girls is sparking outrage among gender-equality advocates. The classic playtime favorite is typically gender-neutral, but the new Lego Friends line is catered to girls with ...

Last year, LEGO surprisingly teamed up with Pharrell to bring to life his biographical documentary in the animated Piece By Piece, and now, the iconic toy company will continue their relationship with ...

Add Yahoo as a preferred source to see more of our stories on Google. Run-D.M.C.’s “It’s Like That” has been reimagined into a girl power anthem thanks to LEGO Group and Global Girls Crew. With shows ...

The Coral Coders, an all-girls robotics team made up of Pacific Trail Middle School students and one Sage Canyon Elementary School fourth grader recently advanced to the championship round of the ...

Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a focus on empowering girls, according to a press release. “She Built That” centers on a music ...

IRVING, Texas – Crowded around a workshop table, four girls at de Zavala Middle School puzzled over a Lego machine they had built. As they flashed a purple card in front of a light sensor, nothing ...