What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony is often discussed in terms of proportion systems; one popular reference ...

What is golden ratio photography composition? It's a unique method of framing your images, distinct from the more commonly used techniques among photographers. One of the most well-known compositional ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

Le Corbusier designed glimmering high-rises while Salvador Dali painted implausible landscapes, yet they had one thing in common: both embraced the golden ratio as gospel and used it in their work.

Designer Ming Lo has created a new sketching ruler in the form of the Phi Ruler, offering a Golden Ratio ruler for “harmony creation”. Created to provide the ultimate design tool for designers, which ...