“One: Is it visible? Does it stand out from the competition and have stopping power? “Two: Is it visceral? Does it create a positive emotional reaction with ...

Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective packaging ...

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

Packaging gets a bad wrap (pun intended)—for everything from destroying the planet to creating an unpleasant sea of “white noise” in the supermarket. The majority of packaging does deserve our ...

Fresh off a win of the Platinum Pentaward 2009 for “Best of the Category Body,” the result of beauty startup Living Proof’s collaboration with branding gurus Wolff Olins has a significant ROI. In a ...