Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads ...

Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management.

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Google is reimagining the future of ads and shopping by rolling out a series of AI-powered updates and products to search and YouTube, including the introduction of agentic AI. Unveiling the news at ...

A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...