Hot Wheels' $10 Lamborghini RC car is USB rechargeable and built to scale. Reviewers say it’s “extremely fun” for kids and collectors alike.

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

Hot Wheels Rift Rally is a good example of combining physical toys with a mixed-reality gameplay component done right, and it's fun for all ages. Hot Wheels has been a staple in the minds of children ...

Limited-edition die-cast set available for pre-order now on Mattel Creations with additional products releasing throughout 2025 and beyond EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc.

I might be in the minority here, but I stopped collecting die-cast cars years ago. I don’t have any Hot Wheels tracks, so all they did was sit on my shelf taking up space, fading into the background.

We take a spin with the new Hot Wheels RC cars that are like the love child of slot car racing and Roomba, genetically spliced with Mario Kart. Subscribe to our newsletter: ...

Mattel's line of Premium 1:43rd-scale Hot Wheels cars has been around since 2023, but I've ignored it so far. Now, I feel ...

Turns out crafting tiny scale models and RC cars of beloved vehicles from history and video games takes plenty of trial and error. Clockwise from top left: Hyundai ...

The annual Hot Wheels competition selected a new custom-built car to join its die-cast lineup, continuing a tradition that ...

As seen in the trailer, Margot Robbie’s Barbie takes off for “the real world” in her pink Corvette, only to find Ken (played by Ryan Gosling) tagging along for the ride. Fans of both the Barbie-verse ...

As any collector will gladly tell you, there are too many Hot Wheels cars to count. Mattel has been making them since 1968 and cranks out 50 new models in 400 color and graphics packages every year, ...