Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

By Joseph Akyeampong EsqNot many people in Ghana will remember the short span of the South African retail shop, PEP STORES when it set up in Ghana. The lightning speed with which PEP Stores collapsed ...

AM Best is maintaining a negative outlook on the U.S. health insurance industry for 2026, citing ongoing higher medical trends for Medicare Advantage and a rate and acuity mismatch for Managed ...