Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

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