Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to private equity firm Centerbridge. The plan is for Centerbridge ... IBM appears to be keeping ...

The bot’s victory gave Big Blue a shot at conjuring up a new line of business at the perfect possible moment. A series of advances in image ... plan could have been better executed. IBM today ...

marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective. This story is part of "What's Next," a series about business leaders ...

CANNES, France, June 19, 2024 /PRNewswire/ -- WPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business ... solve complex B2B marketing challenges, accurately ...

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi ...