ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

This time on the Ident Review, we continue our look at the ITV Creates initiative, specifically this time, as to what they offered us, in the month of November!

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

Launching on 18 September, during Downton Abbey, the films are based on real-life situations of Aviva customers who have claimed on their insurance, although portrayed by actors. The 10-second idents ...

The creative is the first from M&C Saatchi since winning the Virgin Holidays account in September 2012; the campaign aims to encourage the audience to leave behind the UK’s drab and uninspiring winter ...

The second series of dating show Take Me Out, which began on ITV1 on Saturday, is being sponsored by Freederm, with 20 second idents having been created by Bray Leino. The idents feature a series of ...