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ITV selects Yospace for advanced ad measurement & monetization on Freely

ITV, one of the U.K.’s leading broadcasters, has selected Yospace, a global provider of Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on ...
tvbeurope.com

ITV debuts first GenAI-created adverts

ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...
The Drum

ITV could charge advertisers up to £300,000 for a 30-second ad during the World Cup

ITV could charge advertisers up to £300,000 for a 30-second ad spot during a game featuring England in the World Cup. According to The Guardian, ZenithOptimedia has said that an advert for a group ...
TVBEurope

Yospace delivers adverts for ITV’s Freely channels

Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV ...