Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

Shaquille O'Neal could dominate a basketball game on his own, but just like he sometimes needed Kobe Bryant, it turns out he ...

Any university could have been Icy Hot's first partner in college athletics. It just so happened to be Notre Dame. The pain relief company has announced a partnership with Notre Dame. As part of ...