Add Yahoo as a preferred source to see more of our stories on Google. Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok’s newest “It Girl” ...

"TikTok made me buy it," is the beginning of a now well-worn tale. At every turn, the social media app displays aesthetic videos that end with a suggested purchase or two. These mini-vlogs, presented ...

We spoke to nine influencer marketing specialists from The Drum Network about de-influencing, the latest trend in which content creators are making anti-ads for popular products. The rebellion ...

When you run a small business, you must demonstrate your abilities as a leader. Being a leader involves influencing people, including employees, partners and associates. You have to constantly ...

Persuasion is not about “Getting other people to do what I ask.” Unfortunately, this commonly held belief demonstrates a lack of understanding of both the scope of persuasion and the opportunity for ...

At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy ...

The trend of social media users revolting against influencers has made an impact on consumer buying habits—and it might just be the beginning. To be clear, shopping on social media has remained quite ...