Sending emails is so common today that you might not think much about it. Still, knowing how to write an email introduction is essential, especially if it’s going to a new business contact. You don’t ...

Writing an effective introduction email is a valuable skill, especially when connecting colleagues who can benefit from each other’s expertise. A well-crafted introduction email can create networking ...

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emails are a powerful marketing tool and a universal way to get in touch with your audience ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Email is considered the most formal way to communicate with the other party, so much so that it’s often a mere email that makes or breaks things. Be it university or job applications, formal ...