JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal. According to WSJ, the 120-page book will feature items ...

PLANO, TX—Nov. 18, 2009—As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Co., Inc. (NYSE:JCP) has taken steps to further reshape ...

Read full article: St. Johns County residents challenge development plan for 52 new townhomes in World Golf Village Here's how to get fabulous items to make life around the house easier, more ...

JCPenney is bringing back its catalog after five years. The brand hopes that mailing out a catalog will attract customers to the home store. JCPenney enjoyed a heyday in the 1990s, when it was the top ...

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages and ...