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Jaguar unveils new logo ahead of electric relaunch
Jaguar Land Rover (JLR) chief creative ... The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said.
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Jaguar’s controversial rebrand is bringing the car into the EV era
The new logo is a pared-down ... Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely reset” its image to become an ultra ...