Kayak wants to present a single brand in every market, but an upbeat musical ad that works in France might not resonate with customers in the U.S., and Kayak could lose brand awareness if customers ...

Are you a print subscriber? Activate your account. By Asa Hiken - 1 hour ago By Parker Herren - 1 hour ago By Jack Neff - 1 hour ago By Ad Age Staff - 12 hours 22 min ago By Brian Bonilla - 12 hours ...

Kayak's new ad blitz isn't the world's most political ad campaign but it is still good to see a company unafraid of standing up for what it believes in. The company has created a new advertising ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively ...

Travel search site Kayak.com has launched a display ad system that targets messages based on search criteria including destination, trip dates, length of stay and specific airline, hotel and car ...

Yesterday travel search engine Kayak announced that it had built a display ad platform to leverage search queries and serve more relevant graphical ads across its network. These display units will ...