Kendrick Lamar’s Super Bowl halftime performance is growing in viewership hours after the big game, gaining more 11 million views since it aired Sunday night. Lamar, who has won a Pulitzer Prize,

Kendrick Lamar making noise with his flared denim jeans wasn’t on our bingo cards. While the Compton MC created headlines performing the Grammy-sweeping "Not Like Us" along with “Euphoria”, Lamar’s sartorial swag was celebrated on social media.

In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it.