Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme ...

L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target ...

More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

L'Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers' definition of ...

Gadgets L’Oréal’s Colorsonic Is a Home Hair Dye Device to Save You From DIY Disaster Oscillating nozzle bristles evenly distribute dye on your hair and not all over your bathroom.

Over a century after the company released the first synthetic hair dye in 1907, it’s announced a device for easy at-home hair coloring that aims to hit shelves in early 2023.

L’Oréal’s Colorsonic hair-dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and a fraction of the salon price.

As demand for organic and natural personal care products grows, L'Oreal reacts with their first plant-based professional hair color line.

At Walmart stores nationwide, Féria hair dye boxes have been equipped with QR codes that shoppers can scan to try the colors on via AR on Snapchat. The experience leverages some of Snapchat’s most ...

L'Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers' definition of ...