More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

Brief: Color&Co, L’Oréal’s direct-to-consumer (DTC) brand for at-home hair coloring, added augmented reality (AR) technology to its website to let customers virtually sample new hair colors before ...

Brief: L’Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers ...

If the breakthrough blonde ammonia-free hair colour, L'Oréal Professionnel INOA UltraBlond, is good enough for Alexa Chung - it's good enough for the Beauty Lab!

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised ...

Men's hair colour is offered in a variety of forms, including temporary hair colour, root touch-up, temporary and semi-permanent hair colour.

L’Oréal Paris introduces its new campaign, ‘My Hair Color, My Expression,’ featuring Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 15 January 2024, the campaign is ...

Gadgets L’Oréal’s Colorsonic Is a Home Hair Dye Device to Save You From DIY Disaster Oscillating nozzle bristles evenly distribute dye on your hair and not all over your bathroom.

Color&Co, L’Oréal’s brand for at-home hair coloring, added similar AR technology from Modiface to its website in September. Garnier is among the hair-coloring brands that have integrated AR ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first ...