The campaign features a technique offered exclusively by GumGum, whose image scientists have created an algorithm to detect hair color within millions of photos across the editorial content of its ...

It works like this: Insert your color cartridge into the Colorsonic, press the button and comb the device through your hair for instant results. Per L’Oreal, the gadget’s bristles “parts and ...

More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

L'Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years by serial entrepreneur Gail Federici that is best known for its hero product called Dream Coat ...

Eva Longoria just schooled us all on how easy it is to color your hair at-home. In a tutorial she uploaded to IGTV, Longoria filmed herself using the drugstore must-have L’Oréal Paris ...

L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years by serial entrepreneur Gail Federici that is best known for its hero product called Dream Coat ...

At Walmart stores nationwide, Féria hair dye boxes have been equipped with QR codes that shoppers can scan to try the colors on via AR on Snapchat. The experience leverages some of Snapchat’s most ...

Ring lighting is a low-maintenance hair-color that can frame our face and make features pop. Here's everything you need to know.

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.