“We must make the maximum possible efforts in the category (of lemon-based products) now, so that we will nurture strong brands,” said a public relations representative of a major beer brewe ...

Simba Stout, for instance, is known for its rich, dark, and roasted malt profile with hints of coffee and chocolate.

According to Global Brands 53% of Hooch drinkers fall within the 18-44 age range. Hooch brand manager Jacob Barrett commented ...

Tesco says the popularity of European-style fruit brews is the fastest-growing beer trend in its stores, with volume sales increasing by 250% in a year. The chain cited Belgian brands such as Fruli ...

Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...