Operating a business requires informed decision-making, but today’s digital environment is defined by rapid shifts and innovation. Finding ways to keep pace while maintaining a clear understanding of ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

Market research is crucial to any successful marketing plan. When you truly understand your customers’ preferences, likes, dislikes and needs — and adapt your messaging accordingly — you give your ...

Positive customer feedback may be some of the most effective marketing you can do for your business. But knowing how to get it can be tricky. These tools help you gather feedback and improve your ...

IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...

Designing effective questionnaires and surveys for market research is pivotal in gathering high-quality data that can lead to actionable insights. A well-crafted questionnaire should accomplish the ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

The U.S. stock market has performed admirably so far in 2025. Stocks, as measured by the S&P 500, have appreciated more than 10% as of Sept. 4. The Dow Jones Industrial Average and the Nasdaq have ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

If you are gearing up to launch a new product or marketing campaign, but the thought of organizing focus groups, conducting surveys, and waiting weeks—if not months—for results feels overwhelming. Not ...

TULSA, Okla. — PartnerTulsa debuted a new platform designed to help small and local business owners make better decisions by giving them access to industry-specific information for free. "Supporting ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...