When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

In the modern digital economy, businesses generate and manage an overwhelming volume of digital content. From marketing campaigns to training materials, product images to branding assets, managing ...

Welcome to all my students for my section of BADM 420 Advanced Marketing Management. This capstone course is going to allow you to show off your marketing skills in various ways. Welcome!

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...