Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission not just to sell art supplies but to protect children’s creativity.

Humanz South Africa is pleased to announce the appointment of Michael Constantinides (Cost) as head of strategy and client ...