Reinert, Sophus A., and Lorena Barale. "The Globalization of Martini & Rossi, 1863–2023." Harvard Business School Case 724-008, September 2023. (Revised December 2023.) ...
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No, A Lemon Drop Cocktail Is Not A Martini. Here's WhyThe spirit-forward drink has its roots in the late 19th century American bartending scene, but whether the name came from the Martinez cocktail or the Martini & Rossi vermouth brand, only ye olde ...
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