Marvel Comics was a pioneer of the shared fictional universe, but over the years, it has lost sight of one of legendary writer Stan Lee's "golden rules" for shaping Marvel continuity: avoid ...

The MCU has helped to usher in a new era for Marvel Entertainment, but the comic universe has perfected this vital world-building trick.

While some of these alliances faded into obscurity almost immediately, others helped define and symbolize the comic book ...

Marvel Comics was built on crossovers. While earlier publishers had their characters team-up, The House of Ideas went a step further in building their universe. By placing most of their characters in ...