Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry, and it’s likely to happen again. Murmurs of the “matcha shortage” have been circulating since ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

The government is considering measures to prompt Japanese green tea farmers to shift more production to tencha leaves that can be ground into matcha powder, from sencha, commonly consumed in Japan, to ...

If you're a fan of traditional tiramisu, you're absolutely going to fall in love with this delicate and delicious Matcha ...

One bite, and the refreshing aroma of "matcha" bursts in your mouth. 02:33 It's topped with "amanatto" - sugar-glazed "azuki" beans drizzled with "kuromitsu" - black sugar syrup.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today's Big Take Asia Podcast, host K. Oanh Ha talks ...

Japan might be world-famous for its traditional food, but these days it’s becoming just as well known for innovative sweets. Now, there’s a new store called Mikuriya that’s set to steal the limelight ...

You might have purchased matcha from your local coffee shop after seeing plenty of green drink content over the past few ...

Rawat, who spent over six years in the U.S., was introduced to matcha through a close friend from Japan. What started as a personal wellness journey soon turned into a business idea.

Now, with overtourism being such a major headache across Japan, the program seems to fit the current trend of dispersing tourists over different hours of the day, Mori said. A growing number of ...