At the bottom of this year's Coachella Valley Music and Arts Festival artists poster, festival organizer Goldenvoice splashed ...

Our starting point was a powerful insight: "No matter who you are, everyone has a McDonald's order." This inspired a Super Bowl commercial with "Famous Orders", which inspired "The Travis Scott Meal".

While a decline with multicultural youth had happened over a period of years, McDonald's wanted the turnaround to be more immediate. With budgets slimmed and tightened due to COVID, we didn't have the ...