Anyone who has seen a trending user-generated content (UGC) video or viral dance routine knows that many of these videos are paired with catchy songs. Often, these tunes attract just as much attention ...

Global social media video content -- on TikTok, YouTube Shorts, and Instagram Reels, for example -- is now the most-used daily media content -- exceeding broadcast and streaming TV and gaming.

UCSB scientists discovered that watching just seven minutes can open your mind and enhance creativity. By Steven Zeitchik Senior Editor, Technology and Politics When Jonathan Schooler and Madeleine ...

Some of the most powerful people in this year’s election cycle are the clippers. Yes, the video-clippers. They watch campaign events and cable newscasts for hours on end, looking for the standout ...

Artificial intelligence is upending video creation, reducing hours of work to seconds. The new capabilities enable unprecedented creativity for social media marketers. Here are new AI tools that ...

Murray is a Forbes news reporter covering entertainment trends. Pro-Iranian AI-generated propaganda videos—from realistic-looking portrayals of warfare to satirical videos starring a Lego version of ...

Creating viral videos on social media is a blend of art, strategy, and technical skill. Whether you’re just starting out or you’re an experienced content creator, this guide is designed to help you ...